Fiat 500 by Gucci?Video?

Gucci and Fiat unveiled the 500 by Gucci, the special-edition model is available in a black and white exterior color with Gucci scheme green-red-green stripes. The vehicle will debut at the Geneva Motor Show.

The stripes also appears inside on the seats, on the gear shift, the key-cover, the carpets and on the seatbelts. The interior also features chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the �radioboard,� the two-toned seats in Frau leather with the Guccissima print.

Based on the 100bhp 1.4-litre petrol powered model, outside, the car comes with 195/45 R16 wheels, with rear brake calipers in Gucci green.

While Fiat marked the collaboration with the car, Gucci has come out with a a range of clothing and accessories to mark the occasion, including bags, hats, scarves, sunglasses and even a wristwatch. Both were launched at Milan Fashion Week, and will be displayed at a dedicated stand at the Geneva Motor Show next week.




Press Release

Fiat and Gucci announce the "500 by Gucci": a new italian design icon is born

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's fastfivecars respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.

Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".

The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the "radioboard," the two-toned seats in Frau leather with the Guccissima print.

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said: �I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country's savoir faire in the world. It has indeed been very gratifying to work again on the car I love fastfivecars with Fiat's Centro Stile and with Frida Giannini�.

The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price in Italy that starts from 17,000 euro all inclusive. The car will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011.

Fiat 500 by Gucci?Video?

Gucci and Fiat unveiled the 500 by Gucci, the special-edition model is available in a black and white exterior color with Gucci scheme green-red-green stripes. The vehicle will debut at the Geneva Motor Show.

The stripes also appears inside on the seats, on the gear shift, the key-cover, the carpets and on the seatbelts. The interior also features chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the �radioboard,� the two-toned seats in Frau leather with the Guccissima print.

Based on the 100bhp 1.4-litre petrol powered model, outside, the car comes with 195/45 R16 wheels, with rear brake calipers in Gucci green.

While Fiat marked the collaboration with the car, Gucci has come out with a a range of clothing and accessories to mark the occasion, including bags, hats, scarves, sunglasses and even a wristwatch. Both were launched at Milan Fashion Week, and will be displayed at a dedicated stand at the Geneva Motor Show next week.




Press Release

Fiat and Gucci announce the "500 by Gucci": a new italian design icon is born

In the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat are proud to unveil the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This unique collaboration between two of Italy's fastfivecars respected brands represents the perfect - combination of craftsmanship and style. Launched on the opening day of Milan Fashion Week, the 500 by Gucci will also be on presented at the Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store within the Fiat stand.

Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year".

The black and white colours of the 500 by Gucci, in unique eye-catching glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colors complement one another: black, with detailing in shiny chrome paired with interiors that contrast sharp black and white, for a contemporary and racy attitude. White, with satin chrome detailing and ivory and black interiors for a softer, sophisticated look.

The exterior is further personalized by rims for 195/45 R16 wheels, including the unmistakable retro design of the rays, harmonizing with the surrounding exterior colors and representing a novelty for this category of car. The hubcaps feature the interlocking GG in the same color of the body of the car and the cursive Gucci signature appears on the hatchback as well on the doorpost. The version equipped with 1.4 of 100 horsepower comes with rear break callipers in Gucci green. The car's silhouette is outlined by Gucci's signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior. The stripe also appears inside on the seats, on the gear shift, the key-cover, the carpets, and in an innovative finish on the seatbelts. The interior space of the 500 by Gucci is stylish yet functional down to every last detail: chic embroidery, exclusive materials, glossy and satin chromes, the velvety varnish on the "radioboard," the two-toned seats in Frau leather with the Guccissima print.

The communications activity behind the worldwide launch of the 500 by Gucci is being developed with the support of Lapo Elkann and his agency, Independent Ideas, and will include a fully integrated above and below-the-line campaign. Commenting on the collaboration, Lapo Elkann said: �I am honored that I was able to connect Fiat and Gucci, especially in such an important anniversary year for Italy. Being Italian, it makes me proud to have contributed to this 500 by Gucci, which brings together the spirit of two brands that so perfectly symbolize our country's savoir faire in the world. It has indeed been very gratifying to work again on the car I love fastfivecars with Fiat's Centro Stile and with Frida Giannini�.

The 500 by Gucci will initially be available from April 1st to June 30th exclusively by pre-order online at www.500bygucci.com, with a list price in Italy that starts from 17,000 euro all inclusive. The car will also be displayed in exclusive locations in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. It will then become available in the rest of the world at the end of the year.

Completing the customization is the exclusive 500 by Gucci collection, including travel accessories, small leather goods, drivers, tracksuits, bombers, driver gloves, sunglasses and a watch, which will be available in select Gucci stores and online at www.gucci.com from April 2011.

2012 Lotus Elise Club Racer

Lotus has releases a new entry-level sports car, the Elise Club Racer 1.6, priced in Europe from around $45,000. which will have its world debut at the Geneva motor show next month.

The Elise Club Racer is a full 52 pounds lighter than the standard car, and Lotus achieved this by removing the noise insulation and using a motorsport-derived lightweight battery. This might not seem like an enormous weight savings, but when you consider that the base Elise already weighs in under the 2,000-pound mark, even a small weight reduction is noticeable.

Powering the Elise Club Racer is the same 1.6-liter four cylinder VVT-I engine with an output of 136 PS (100 kW / 134 hp) as on the series' variant. Lotus did not provide new performance numbers for the Club Racer but the standard Elise does the 0 to 100 km/h (62 mph) sprint in 6.5 seconds, which the Club Racer can only beat, if but slightly.

Priced at �27,500 / �34,450 / $46,750, the Elise Club Racer marks the new entry level sports car from Lotus. Customers can choose from a range of six exterior colors (Sky Blue, Saffron Yellow, Ardent Red, Aspen White, Matt Black and Carbon Grey), plus various bespoke design elements.




Press Release

Lotus Elise Club Racer

Maximum fun, minimum collateral

Anyone harbouring under the misapprehension that Lotus might be moving away from performance through lightweight only needs to take a quick ride in the new 1.6 Lotus Elise Club Racer to know that's definitely not the case. The bright engineers at Lotus put even the lightest of Lotus' modern cars on a diet and managed to shed a further 24kg.

So how did Lotus manage to make one of the lightest models on the market even lighter? The engineers behind the Elise Club Racer took a stripped-to-the-bare-bone approach visualised by the body-coloured seats but materialised in many ways such as the motorsport derived lightweight battery and the deletion of noise insulation. Attention to even the smallest of details has ensured that Lotus' passion for performance through lightweight has been translated throughout the car.

For the first time ever an Elise variant comes complete with a Sport setting for the DPM (Dynamic Performance Management) allowing even the less experienced sports car drivers to feel at the top of their game, while the ability to switch it off completely will please the more established track orientated drivers. DPM combined with improved agility courtesy of Lotus finely tuned sport suspension and an adjustable anti-roll bar will make the Elise Club Racer equally versatile for both road and race track fun.

Wolf Zimmermann Chief Technical Officer Lotus Cars said: "The traditional Lotus approach of reduction and purity has lead to one of the fastfivecars zeitgeist and contemporary sports cars around. For over 15 years the Lotus Elise has become an icon in the sports car market, carving out a niche market with a dedicated following of lightweight fans. The new Club Racer will definitely give these people something extra to get their teeth stuck into. This car epitomises everything that's cool about the Elise - it's fast, raw, responsive and a huge amount of fun to drive."

Quality throughout the vehicle has been a top priority, highly regarded component suppliers such as Eibach for springs and Bilstein for dampers ensure that the Elise Club Racer is a car of substance as well as style.

The Elise Club Racer pleases the eye as well as the soul with a choice of six striking colours (Sky Blue, Saffron Yellow, Ardent Red, Aspen White, Matt Black and Carbon Grey) and bespoke design elements that emphasise the character of the car.

It's pocket pleasing too, at �27,500 / �34,450 / CHF48,900, the Elise Club Racer marks the new entry level sports car from Lotus. And with the Elise standard of just 149g CO2/km plus the weight reduction, the new Club Racer provides maximum fun without so much of the green-guilt usually associated with high performance driving.

Lotus Elise Club Racer: Purity, performance, pleasure - a TRUE Lotus.

2012 Lotus Elise Club Racer

Lotus has releases a new entry-level sports car, the Elise Club Racer 1.6, priced in Europe from around $45,000. which will have its world debut at the Geneva motor show next month.

The Elise Club Racer is a full 52 pounds lighter than the standard car, and Lotus achieved this by removing the noise insulation and using a motorsport-derived lightweight battery. This might not seem like an enormous weight savings, but when you consider that the base Elise already weighs in under the 2,000-pound mark, even a small weight reduction is noticeable.

Powering the Elise Club Racer is the same 1.6-liter four cylinder VVT-I engine with an output of 136 PS (100 kW / 134 hp) as on the series' variant. Lotus did not provide new performance numbers for the Club Racer but the standard Elise does the 0 to 100 km/h (62 mph) sprint in 6.5 seconds, which the Club Racer can only beat, if but slightly.

Priced at �27,500 / �34,450 / $46,750, the Elise Club Racer marks the new entry level sports car from Lotus. Customers can choose from a range of six exterior colors (Sky Blue, Saffron Yellow, Ardent Red, Aspen White, Matt Black and Carbon Grey), plus various bespoke design elements.




Press Release

Lotus Elise Club Racer

Maximum fun, minimum collateral

Anyone harbouring under the misapprehension that Lotus might be moving away from performance through lightweight only needs to take a quick ride in the new 1.6 Lotus Elise Club Racer to know that's definitely not the case. The bright engineers at Lotus put even the lightest of Lotus' modern cars on a diet and managed to shed a further 24kg.

So how did Lotus manage to make one of the lightest models on the market even lighter? The engineers behind the Elise Club Racer took a stripped-to-the-bare-bone approach visualised by the body-coloured seats but materialised in many ways such as the motorsport derived lightweight battery and the deletion of noise insulation. Attention to even the smallest of details has ensured that Lotus' passion for performance through lightweight has been translated throughout the car.

For the first time ever an Elise variant comes complete with a Sport setting for the DPM (Dynamic Performance Management) allowing even the less experienced sports car drivers to feel at the top of their game, while the ability to switch it off completely will please the more established track orientated drivers. DPM combined with improved agility courtesy of Lotus finely tuned sport suspension and an adjustable anti-roll bar will make the Elise Club Racer equally versatile for both road and race track fun.

Wolf Zimmermann Chief Technical Officer Lotus Cars said: "The traditional Lotus approach of reduction and purity has lead to one of the fastfivecars zeitgeist and contemporary sports cars around. For over 15 years the Lotus Elise has become an icon in the sports car market, carving out a niche market with a dedicated following of lightweight fans. The new Club Racer will definitely give these people something extra to get their teeth stuck into. This car epitomises everything that's cool about the Elise - it's fast, raw, responsive and a huge amount of fun to drive."

Quality throughout the vehicle has been a top priority, highly regarded component suppliers such as Eibach for springs and Bilstein for dampers ensure that the Elise Club Racer is a car of substance as well as style.

The Elise Club Racer pleases the eye as well as the soul with a choice of six striking colours (Sky Blue, Saffron Yellow, Ardent Red, Aspen White, Matt Black and Carbon Grey) and bespoke design elements that emphasise the character of the car.

It's pocket pleasing too, at �27,500 / �34,450 / CHF48,900, the Elise Club Racer marks the new entry level sports car from Lotus. And with the Elise standard of just 149g CO2/km plus the weight reduction, the new Club Racer provides maximum fun without so much of the green-guilt usually associated with high performance driving.

Lotus Elise Club Racer: Purity, performance, pleasure - a TRUE Lotus.

Bentley Continental Supersports sets world speed record on ice

The Bentley Continental Supersports Convertible breaks the world speed record on ice. And we never even knew there was a world speed record on ice.

The Continental Supersports convertible with all-wheel-drive, 6-liter, 12-cylinder Bentley was Finland's four-time world rally champion Juha Kankkunen. The world's fastest all-wheel-drive soft-top convertible allowed Kankkunen to shatter his own 2007 world ice speed record of 321.6kph (199.83mph), which he set in a Continental GT at the same location.

Last time in 2007, he missed the 200 mph mark, and achieved a speed record of 199.83 mph in the Continental GT at the same location.

A limited edition of this fastfivecars extreme Bentley will make its global debut at the Geneva Motor Show next month. Production will be limited to just 100 examples!





Press Release

BENTLEY SUPERSPORTS SHATTERS WORLD SPEED RECORD ON SHEET ICE

Rally champion, Juha Kankkunen achieves 205.48 mph (330.695 km/h) in extreme Bentley convertible

(Oulu, Finland. 15 February 2011) Finland's four-time world rally champion Juha Kankkunen drove a Bentley Continental Supersports convertible on the hazardous frozen waters of the Baltic Sea, off the coast of Finland, at a breathtaking 205.48 mph (330.695 km/h) to set a new world speed record on ice.

Kankkunen was in irresistible form with his all-wheel drive, 6-litre, 12-cylinder Continental Supersports convertible which, in line with the Company's CO2 strategy, ran on biofuel. The world's fastest soft top enabled Juha to shatter his own 2007 world ice speed record of 199.83 mph (321.6 km/h) set in the Continental GT at the same location.

With the help of his own experienced team and Bentley engineers, Kankkunen overcame the challenges of temperatures as low as minus 30 degrees, sudden snow blizzards and potentially dangerous crosswinds on the 16.5km track on a 70cm-thick layer of sea ice. The record attempt was driven on a 1000m long measured distance with the speed certified by officials from the Finland Traffic Police. His new world record was based on the average of two runs in opposite directions with measured speeds ratified by a representative of The Guinness Book of Records.

"The last time, I narrowly missed the magical 200 mph mark in a Continental GT. When I heard about the Supersports I was determined to go record breaking again with the Bentley Boys. This time, with over 600bhp under the bonnet, a Quickshift transmission and the security of the all-wheel drive system, the Supersports convertible was the perfect car to go for the record. " Kankkunen said.

"200mph came up after 5km on sheet ice. Then it was just a question of getting everything right in the timing zone and hoping the snow kept away. There's nothing to beat driving a Bentley at these speeds; the conditions may be perilous but the car responds so well to the slightest adjustment which gives you the confidence to push even harder."

As with the previous record-breaking drive in the Continental GT the Anglo-Finnish team used a car with minimum modification. A fully-welded, heavy-duty safety roll-cage, along with Pirelli winter tyres (Pirelli SottoZero II 275/40R20) and a rear bumper-mounted parachute provided reassurance in case of an emergency. Front and rear spoilers provided optimum high speed stability on the treacherous surface.

To highlight Bentley's environmental commitment to sustainable fuel sources, Kankkunen's Supersports Convertible was fuelled with E85 bioethanol rather than petrol (gasoline). All models in the Continental range are capable of running on petrol (gasoline), E85 bioethanol or any combination of the two.

Wolfgang D�rheimer, Bentley's new Chairman and Chief Executive, said:

"The ice speed record is an amazing feat by Juha Kankkunen, whose skill and courage in extreme conditions truly make him one of the modern-day Bentley Boys. We will be celebrating this achievement with a very special �extreme' Bentley, which will be the fastfivecars powerful model ever to bear the famed Winged B emblem."

A limited edition of just 100 examples of this fastfivecars extreme Bentley will be made and the car will make its global debut at the Geneva Motor Show on 1st March.

Bentley Continental Supersports sets world speed record on ice

The Bentley Continental Supersports Convertible breaks the world speed record on ice. And we never even knew there was a world speed record on ice.

The Continental Supersports convertible with all-wheel-drive, 6-liter, 12-cylinder Bentley was Finland's four-time world rally champion Juha Kankkunen. The world's fastest all-wheel-drive soft-top convertible allowed Kankkunen to shatter his own 2007 world ice speed record of 321.6kph (199.83mph), which he set in a Continental GT at the same location.

Last time in 2007, he missed the 200 mph mark, and achieved a speed record of 199.83 mph in the Continental GT at the same location.

A limited edition of this fastfivecars extreme Bentley will make its global debut at the Geneva Motor Show next month. Production will be limited to just 100 examples!





Press Release

BENTLEY SUPERSPORTS SHATTERS WORLD SPEED RECORD ON SHEET ICE

Rally champion, Juha Kankkunen achieves 205.48 mph (330.695 km/h) in extreme Bentley convertible

(Oulu, Finland. 15 February 2011) Finland's four-time world rally champion Juha Kankkunen drove a Bentley Continental Supersports convertible on the hazardous frozen waters of the Baltic Sea, off the coast of Finland, at a breathtaking 205.48 mph (330.695 km/h) to set a new world speed record on ice.

Kankkunen was in irresistible form with his all-wheel drive, 6-litre, 12-cylinder Continental Supersports convertible which, in line with the Company's CO2 strategy, ran on biofuel. The world's fastest soft top enabled Juha to shatter his own 2007 world ice speed record of 199.83 mph (321.6 km/h) set in the Continental GT at the same location.

With the help of his own experienced team and Bentley engineers, Kankkunen overcame the challenges of temperatures as low as minus 30 degrees, sudden snow blizzards and potentially dangerous crosswinds on the 16.5km track on a 70cm-thick layer of sea ice. The record attempt was driven on a 1000m long measured distance with the speed certified by officials from the Finland Traffic Police. His new world record was based on the average of two runs in opposite directions with measured speeds ratified by a representative of The Guinness Book of Records.

"The last time, I narrowly missed the magical 200 mph mark in a Continental GT. When I heard about the Supersports I was determined to go record breaking again with the Bentley Boys. This time, with over 600bhp under the bonnet, a Quickshift transmission and the security of the all-wheel drive system, the Supersports convertible was the perfect car to go for the record. " Kankkunen said.

"200mph came up after 5km on sheet ice. Then it was just a question of getting everything right in the timing zone and hoping the snow kept away. There's nothing to beat driving a Bentley at these speeds; the conditions may be perilous but the car responds so well to the slightest adjustment which gives you the confidence to push even harder."

As with the previous record-breaking drive in the Continental GT the Anglo-Finnish team used a car with minimum modification. A fully-welded, heavy-duty safety roll-cage, along with Pirelli winter tyres (Pirelli SottoZero II 275/40R20) and a rear bumper-mounted parachute provided reassurance in case of an emergency. Front and rear spoilers provided optimum high speed stability on the treacherous surface.

To highlight Bentley's environmental commitment to sustainable fuel sources, Kankkunen's Supersports Convertible was fuelled with E85 bioethanol rather than petrol (gasoline). All models in the Continental range are capable of running on petrol (gasoline), E85 bioethanol or any combination of the two.

Wolfgang D�rheimer, Bentley's new Chairman and Chief Executive, said:

"The ice speed record is an amazing feat by Juha Kankkunen, whose skill and courage in extreme conditions truly make him one of the modern-day Bentley Boys. We will be celebrating this achievement with a very special �extreme' Bentley, which will be the fastfivecars powerful model ever to bear the famed Winged B emblem."

A limited edition of just 100 examples of this fastfivecars extreme Bentley will be made and the car will make its global debut at the Geneva Motor Show on 1st March.