Volvo Mean Green � World�s Fastest Hybrid Truck

Volvo Trucks has produced a unique hybrid truck powered by a standard 16-litre 700 hp engine with twin turbos, an automated I-Shift gearbox and of course an electric motor. All this adds an additional 200 horsepower and 1100 Newton metres of torque- it�s quick!

Apart from the combustion engine, the Volvo Mean Green truck also has an electric motor, which adds 200 hp and 1100 Nm to the total output of the vehicle. The massive powerplant of the Volvo Mean Green truck sends its power to the wheels via a automated I-Shift gearbox.
The Volvo Mean Green truck has to beat a world record of a 166.7 km/h two-way average speed and a top speed of 260 km/h.

Aerodynamic improvements were made using a CAD simulated wind tunnel. Designer Jonas Sandstrom spent countless our doing this, together with his very dedicated team. �The absolute elite among Volvo�s hybrid technology experts are the driving force behind the project. They are true enthusiasts, every last one of them. I�d go so far as to say that �Mean Green� is the world�s fastest hybrid truck.�




Press Release

"MEAN GREEN' � THE WORLD'S FASTEST HYBRID TRUCK
Mean Green is a unique hybrid truck built by an enthusiastic team at Volvo Trucks. They plan to use it next spring to beat the world speed record for the standing kilometer and behind the wheel is Swedish truck racing ace, Boije Ovebrink.

�The absolute elite among Volvo�s hybrid technology experts are the driving force behind the project. They are true enthusiasts, every last one of them. I�d go so far as to say that �Mean Green� is the world�s fastest hybrid truck,� says Ovebrink.

To understand how he can make this claim with such confidence, we need to rewind to November 2007. Ovebrink had just beaten his own standing kilometre record from 2001 for trucks with a maximum displacement of 16 litres. He achieved this by reaching an average speed of 158.829 km/h with his red Volvo NH16 - a.k.a. �The Wild Viking�. After winning he met Staffan Jufors, President and CEO of Volvo Trucks, who asked him, �Do you plan to sit down and twiddle your thumbs now, enjoying the fame that comes with being world champion or do you have any new ideas?� Ovebrink replied: �I�d like to build the world�s fastest hybrid truck.�

�The idea met with approval, but at the time I had no idea about the fantastic technology Volvo had in the pipeline,� he recalls.

Planning for the hybrid got under way, but suddenly, however, a Czech truck racing team claimed they had beaten Ovebrink�s record. Order had to be restored, so that spring, Volvo engineer Olof Johansson got down to some serious work. He started building a truck that could retake the record, but that could also be reconfigured for the planned racing hybrid driveline. That truck is now called �Mean Green�. But the team decided not to install the hybrid driveline straight away.

�I started building the truck from two half frames that had been earmarked for the scrap yard and the American VN cab came from a crash-tested chassis whose cab was totally intact,� he explains.

Weight reduction was absolutely crucial to setting new records. For example, the front axle was milled by experts from Volvo�s engine factory in Sk�vde, Sweden and reduced from 100 kgs to 57 kgs. Then the gear set for first gear was removed from the gearbox, shaving another seven kgs off.

�I slit open the wiring harnesses and removed unnecessary wiring. That slashed alfastfivecars six kilos,� says Johansson.

Ovebrink was also ordered to lose weight, as he recalls, �They made me promise to lose 20 kilos and, so fa,r I�m half-way to my target.�

Designer Jonas Sandstr�m at Volvo put in many hours with his CAD program to come up with the optimal aerodynamic shape.

�It�s important that the wind breaks away from the bodywork in the right way. Our truck differs from a Formula 1 car, for instance, in that the aerodynamic properties allow the truck to slice through the air rather than be pressed down onto the road surface,� he explains.

Just a few days before the assault on the record, it was announced that FIA, the international motorsport organisation, had disallowed the Czech team�s result. Still, there was no need to cancel the planned attempt on the record. Ovebrink and the Volvo team were aiming to further improve on the 2007 record - and on June 9th 2010 they did just that. The new world record for the standing kilometre was set at a two-way average speed of 166.7 km/h. Top speed was in the region of 260 km/h.

Once this was achieved, focus reverted to what the entire project had been about from the very outset.

�Olof immediately went on the offensive. The very same day the new record was set; he pulled out his toolbox and started modifying the truck to build what we see today � a thoroughbred hybrid.�

The truck already had a standard Volvo 16-litre 700 hp engine with equipment including twin turbos from Volvo Penta. It was a powerplant delivering a massive 1900 horsepower. The truck retained that unit. However, the lightened Powertronic auto-shifter was replaced with a modified version of Volvo�s automated I-Shift gearbox so that the transmission could interact with the component that makes �Mean Green� a hybrid � its electric motor.

�This gives an additional 200 horsepower and 1100 Newton metres of torque. The result is a lightning-speed boost from start-off without any of the customary diesel-engine �lag�. It�s like a champagne cork, but without the sound effects. For the first couple of seconds, the truck just makes a slight whistle until the diesel engine, which runs on renewable liquid rosin diesel, starts delivering with explosive force � by which time the truck is already doing 60 km/h and I can engage ninth gear,� explains Ovebrink.

So, when is �Mean Green� going to make its bid for the standing kilometre record ? �This November we�ll test race it at Volvo�s H�llered proving ground to see what it�s capable of. Then, as soon as the winter snows disappear early next spring, we�ll set our record.� says Ovebrink, confidently.

Volvo Mean Green � World�s Fastest Hybrid Truck

Volvo Trucks has produced a unique hybrid truck powered by a standard 16-litre 700 hp engine with twin turbos, an automated I-Shift gearbox and of course an electric motor. All this adds an additional 200 horsepower and 1100 Newton metres of torque- it�s quick!

Apart from the combustion engine, the Volvo Mean Green truck also has an electric motor, which adds 200 hp and 1100 Nm to the total output of the vehicle. The massive powerplant of the Volvo Mean Green truck sends its power to the wheels via a automated I-Shift gearbox.
The Volvo Mean Green truck has to beat a world record of a 166.7 km/h two-way average speed and a top speed of 260 km/h.

Aerodynamic improvements were made using a CAD simulated wind tunnel. Designer Jonas Sandstrom spent countless our doing this, together with his very dedicated team. �The absolute elite among Volvo�s hybrid technology experts are the driving force behind the project. They are true enthusiasts, every last one of them. I�d go so far as to say that �Mean Green� is the world�s fastest hybrid truck.�




Press Release

"MEAN GREEN' � THE WORLD'S FASTEST HYBRID TRUCK
Mean Green is a unique hybrid truck built by an enthusiastic team at Volvo Trucks. They plan to use it next spring to beat the world speed record for the standing kilometer and behind the wheel is Swedish truck racing ace, Boije Ovebrink.

�The absolute elite among Volvo�s hybrid technology experts are the driving force behind the project. They are true enthusiasts, every last one of them. I�d go so far as to say that �Mean Green� is the world�s fastest hybrid truck,� says Ovebrink.

To understand how he can make this claim with such confidence, we need to rewind to November 2007. Ovebrink had just beaten his own standing kilometre record from 2001 for trucks with a maximum displacement of 16 litres. He achieved this by reaching an average speed of 158.829 km/h with his red Volvo NH16 - a.k.a. �The Wild Viking�. After winning he met Staffan Jufors, President and CEO of Volvo Trucks, who asked him, �Do you plan to sit down and twiddle your thumbs now, enjoying the fame that comes with being world champion or do you have any new ideas?� Ovebrink replied: �I�d like to build the world�s fastest hybrid truck.�

�The idea met with approval, but at the time I had no idea about the fantastic technology Volvo had in the pipeline,� he recalls.

Planning for the hybrid got under way, but suddenly, however, a Czech truck racing team claimed they had beaten Ovebrink�s record. Order had to be restored, so that spring, Volvo engineer Olof Johansson got down to some serious work. He started building a truck that could retake the record, but that could also be reconfigured for the planned racing hybrid driveline. That truck is now called �Mean Green�. But the team decided not to install the hybrid driveline straight away.

�I started building the truck from two half frames that had been earmarked for the scrap yard and the American VN cab came from a crash-tested chassis whose cab was totally intact,� he explains.

Weight reduction was absolutely crucial to setting new records. For example, the front axle was milled by experts from Volvo�s engine factory in Sk�vde, Sweden and reduced from 100 kgs to 57 kgs. Then the gear set for first gear was removed from the gearbox, shaving another seven kgs off.

�I slit open the wiring harnesses and removed unnecessary wiring. That slashed alfastfivecars six kilos,� says Johansson.

Ovebrink was also ordered to lose weight, as he recalls, �They made me promise to lose 20 kilos and, so fa,r I�m half-way to my target.�

Designer Jonas Sandstr�m at Volvo put in many hours with his CAD program to come up with the optimal aerodynamic shape.

�It�s important that the wind breaks away from the bodywork in the right way. Our truck differs from a Formula 1 car, for instance, in that the aerodynamic properties allow the truck to slice through the air rather than be pressed down onto the road surface,� he explains.

Just a few days before the assault on the record, it was announced that FIA, the international motorsport organisation, had disallowed the Czech team�s result. Still, there was no need to cancel the planned attempt on the record. Ovebrink and the Volvo team were aiming to further improve on the 2007 record - and on June 9th 2010 they did just that. The new world record for the standing kilometre was set at a two-way average speed of 166.7 km/h. Top speed was in the region of 260 km/h.

Once this was achieved, focus reverted to what the entire project had been about from the very outset.

�Olof immediately went on the offensive. The very same day the new record was set; he pulled out his toolbox and started modifying the truck to build what we see today � a thoroughbred hybrid.�

The truck already had a standard Volvo 16-litre 700 hp engine with equipment including twin turbos from Volvo Penta. It was a powerplant delivering a massive 1900 horsepower. The truck retained that unit. However, the lightened Powertronic auto-shifter was replaced with a modified version of Volvo�s automated I-Shift gearbox so that the transmission could interact with the component that makes �Mean Green� a hybrid � its electric motor.

�This gives an additional 200 horsepower and 1100 Newton metres of torque. The result is a lightning-speed boost from start-off without any of the customary diesel-engine �lag�. It�s like a champagne cork, but without the sound effects. For the first couple of seconds, the truck just makes a slight whistle until the diesel engine, which runs on renewable liquid rosin diesel, starts delivering with explosive force � by which time the truck is already doing 60 km/h and I can engage ninth gear,� explains Ovebrink.

So, when is �Mean Green� going to make its bid for the standing kilometre record ? �This November we�ll test race it at Volvo�s H�llered proving ground to see what it�s capable of. Then, as soon as the winter snows disappear early next spring, we�ll set our record.� says Ovebrink, confidently.

Doing post-race checks

When a driver wins a Formula One race, he may suddenly become the most important person at the track that day, but he still has to follow the rules. However much the driver may want to drive straight back into his garage, crack open the champagne with his team, and party long into the night, he knows he has to wait a little bit longer for that.
As soon as he has completed his slowing down lap, the winning driver enters the pit lane and he is directed to an area called parc ferme. As its name suggests, this is a closed, fenced-off area where only race officials and drivers are allowed. This area is where the post-race checks take place. These checks ensure that all cars are legal and that teams haven�t cheated in their quest for glory.
The winning driver�s team members and the team members of his two closest challengers all rush up to the side of parc ferme to cheer on their star. This is the first time that a driver has seen his team members close up since the end of the race and, if the winner had managed to calm down on the slowing down lap, then this moment is sure to get his emotions flowing again. Because the winners don�t have long in parc ferme (they need to be weighed and rushed up to the podium ceremony), you often see them rush over to congratulate a handful of people with hugs � and perhaps a kiss � before they disappear again for a few moments. The people a driver is likely to make a special effort to see are the following:
_ His wife or girlfriend
_ His team boss
_ His manager
_ His race engineer
_ His best friend

Finally the Finish Line

No matter how fast a driver is, how good his car is, and how much sponsorship money there is pushing his team towards glory, winning a Formula One race is not something that anyone can take for granted. It is the end result of an incredible amount of effort and, even with a technical advantage over your opposition, a driver still has to push himself and his team to the limit to ensure that they do not slip up.
There is a famous saying in motor racing that to finish first, first you have to finish. And doesn�t every Formula One driver out there know it. There have been countless occasions when drivers have looked all set for a spectacular victory only to have things go wrong in the final stages of the race. Formula One drivers often talk about hearing strange noises from their cars in the final laps of a race as they begin getting really paranoid of not making it to the finish.
One of the most famous times in recent history was at the 1991 Canadian Grand Prix when Nigel Mansell had dominated the race and was poised for his first win of the season. On the final lap of the race, with no challenger near him, he started waving to the crowd who were cheering him all the way. Unfortunately, on the way into a slow hairpin, he got too excited and forgot to change down a gear to get around the corner. This mistake caused his car to stall, and he was left stranded at the side of the track. His team was not happy, to say the least! That is why some drivers wait until a few short seconds before the chequered flag, knowing that if anything does go wrong with their car, they would still be able to coast across the line, before sticking their arms out of the cockpit and accepting the victory. As soon as a driver takes the chequered flag (explained in the following section), the race is over, but the spectacle isn�t � not yet anyway.
The first driver across the finish line receives the chequered flag. As the driver crosses the line to take the chequered flag, you often see him move off the racing line and swerve towards the pits. But don�t worry; he isn�t trying to scare the man waving the chequered flag. Instead, he wants to cross the finishing line and get right alongside his team members, who will be crowded onto the pit wall and cheering him on. It is a very special moment winning a Formula One race, and it�s probably the only time of the entire weekend when crew and driver can relax for a few short moments.

Winning and Losing Races in the Pits

Races can be won or lost in the pits through the timing of the stops, through the pit crew�s performance, or through malfunction. The timing of the stops is decided by the race strategists; the time taken for the actual stop is determined by the amount of fuel delivered and the efficiency of the pit crew. The most frequent cause of a pit stop delay is an equipment problem.

Timing of stops
Before the race, the team strategists will have worked out an ideal plan of action. This plan is based on the characteristics of the track, the car�s grid position and the grid position of the main. But once the race gets underway, the strategy can be fine-tuned by tactics.
If a rival holds up a driver for example, it may be advantageous to pit early and hope to set a strong enough pace immediately after the stop to pass the rival when he makes his stop. On the other hand, being able to run longer than your rival before pitting may find you the winning margin. In this scenario, your driver may be able to put in the critical fast laps after the rival has pitted; these laps could enable your man to rejoin ahead after he makes his own pit stop.
Changeable weather during the race brings all sorts of opportunities for winning pit tactics too.

Crew performance
Getting the whole crew to put in an error-free performance is the first prerequisite here. Under the most extreme pressure, the wheel guys have to ensure they don�t cross-thread a wheel nut and that the correct tyres goes on the correct side of the car; the jack man mustn�t miscue his lift; and so on. Although all crew members must perform at their peak, how quickly the refuellers can attach the hose, refuel, and disconnect is really the critical path to how quick the stop is. The fuel goes in at a pre-determined rate and the wheel changing takes up only a fraction of the time of the refuelling. So, assuming nothing goes wrong, it all hangs on how quickly those two refuellers can do their stuff. In a closely matched race, the time they take can be the difference between winning and losing.
Stalling due to driver error at the pit stops is now largely a thing of the past as they use their launch control electronics to get them underway.


Equipment malfunction
Typical malfunctions that have cost teams races include sticking wheel nuts �where the expansion of the metal due to heat causes the nuts to seize on their splines � and problematic refuelling rigs. The standard fuel rigs have proved notoriously temperamental and have frequently failed to deliver the programmed amount of fuel, for example. For this reason, teams usually have the other car�s rig on stand-by just in case, with a third refueller manning it, ready for action.
Faulty connections on the steering wheel controlling the launch control can also cause the car to stall. This lost Jacques Villeneuve over a lap in the 2003 Austrian Grand Prix and lost him what had been a real chance of finishing in the points.

2010 SEMA Preview: Mummbles Marketing 2011 Hyundai Equus

Hyundai has already shown us its GoGoGear Racing Genesis Coupe and a Rhys Millen Racing Equus. Now we get two more looks at what they're bringing to SEMA this week. Hyundai has teamed up with DUB Magazine and Mummbles Marketing on a pair of Equus sedans.

The new project comes from Mummbles Marketing and is a radical proposal. First off, the tuner promises to squeeze 450 hp out of the saloon�s V8 engine, using a turbocharger kit. To cope with the extra power, the vehicle will also offer updated brakes and suspension.

Mechanical mods include an Air Lift digital air suspension with extended air springs and struts, Wilwood brakes and 22-inch Work Equip wheels with Falken FK452 ultra-low-profile tires.

For the engine, the tuner will offer a new turbo kit and a new Magnaflow dual-exhaust system, plus some new brakes and a new suspension system. The engine will be pumping out 65 more hp than the V8 found in the current Equus and 21 hp more than the 5.0-liter Tau V-8 powered Equus due to the work done on the turbo kit by Mummbles, Legacy Innovations, and S-Max.

One very cool feature of this car is the Apple iPad control center that can be used to operate some of the features such as ride height, luxury curtains, stereo and windows.




Press Release

Hyundai Equus and Mummbles Marketing Star at SEMA Show
'Elegant Equus' Modified by Mummbles Marketing Marks Equus Debut at SEMA

PR Newswire

FOUNTAIN VALLEY, Calif., Oct. 28

FOUNTAIN VALLEY, Calif., Oct. 28 /PRNewswire/ -- Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010. The VIP themed "Elegant Equus" from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.

(Photo: http://photos.prnewswire.com/prnh/20101028/LA90893)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101028/LA90893)

(Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20091001/HYUNDAILOGO)

To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market. The "Elegant Equus" will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements. Along with a turbo kit and carbon fiber accessories to enhance Equus' V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.

"The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan," said Peter Colello, owner, Mummbles Marketing. "Mummbles' 'Elegant Equus' is the ultimate VIP vehicle and will definitely be a must-see car at this year's SEMA Show."

Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.

Mechanically, Mummbles plans to customize the following:

* Legacy Innovations turbo kit
o SPA turbo
o S-Max wastegate
o S-Max blow-off valve
o S-Max front mount intercooler
o S-Max catch can
o Legacy Innovations OBD2 downpipe
o Legacy Innovations aluminum intercooler tubing
* Nitrous Express kit
* Magnaflow dual-exhaust system


Modifications to the brakes, wheels, tires and suspension include:

* Air Lift digital air suspension
o Air Lift extended air springs and struts (four)
o Five gallon tank
* Wilwood big brakes kit (front)
o Six piston brake calipers
o 14" slotted / drilled rotors
* Wilwood big brakes kit (rear)
o Six piston brake calipers
o 13" slotted / drilled rotors
* 22" x 9.5" Work Equip E10 wheels (front)
* 22" x 10.5" Work Equip E10 wheels (rear)
* Falken FK452 tires
o 245/30/22 front
o 265/30/22 rear


Interior upgrades will include:

* Four glow shift gauges
* Southeast Carbonworks hydro-coating interior kit
* Idealistic Designs custom leather interior (gunmental / burgundy)
o Seats, door panels, dash steering wheel and center consoles
* Black suede A, B, and C pillars
* Black suede headliner
* Junction Produce fusa / gintuna
* Junction Produce front door curtains
* Junction Produce rear door curtains
* Junction Produce rear curtains


Exterior modifications will include:

* BASF custom deep burgundy paint
* 717 Motoring five piece body kit
o Front bumper
o Side skirts
o Rear bumper (with carbon fiber insert)
o Rear wing
* Carbon fiber hood
* Carbon fiber roof overlay
* Carbon fiber trunk
* Carbon fiber B and C pillars overlay
* LightWurkz headlights (tinted)
* LightWurkz taillights (tinted)
* Tinted mirror signal


Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:

* Two Apple iPads
* Apple wireless keyboard
* One 20" Pyle monitor
* Pyle DVD player
* Four 12" Infinity subwoofers
* Four Infinity Kappa Series amplifiers
* Infinity Kappa Series 5.25" components
* Three Infinity Kappa Series 6.5"
* JBL MS-8
* Mobile Spec wiring and accessories
* Optima battery
* Kinetik 80 amp power supply


MUMMBLES MARKETING

Mummbles Marketing is a new and pioneering marketing company, which is located in Harrisburg, Pa. Mummbles Marketing is known for building unique "one-off" vehicles that can be seen around the country.

Mummbles Marketing's goal is to present new and innovating ideas to the import scene. The close-knit ties we have with the industry provide various marketing opportunities. In each opportunity we strive to build a solid relationship with both the client and manufacturers. This is accomplished by meeting and listening to our clients' needs and presenting them with ideas of what connecting manufacturers can provide for them. The end result is high-profile showcase vehicles. In addition to designing the demo vehicles, our services will go one step further by assisting our manufacturers in marketing their car and promoting the product.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Journalists are invited to visit our news media web site: www.hyundainews.com and follow us on Twitter at twitter.com/Hyundai

SOURCE Hyundai Motor America

CONTACT: Miles Johnson of Hyundai Motor America, +1-714-965-3366, milesjohnson@hmausa.com

Web Site: http://www.HyundaiUSA.com

2010 SEMA Preview: Mummbles Marketing 2011 Hyundai Equus

Hyundai has already shown us its GoGoGear Racing Genesis Coupe and a Rhys Millen Racing Equus. Now we get two more looks at what they're bringing to SEMA this week. Hyundai has teamed up with DUB Magazine and Mummbles Marketing on a pair of Equus sedans.

The new project comes from Mummbles Marketing and is a radical proposal. First off, the tuner promises to squeeze 450 hp out of the saloon�s V8 engine, using a turbocharger kit. To cope with the extra power, the vehicle will also offer updated brakes and suspension.

Mechanical mods include an Air Lift digital air suspension with extended air springs and struts, Wilwood brakes and 22-inch Work Equip wheels with Falken FK452 ultra-low-profile tires.

For the engine, the tuner will offer a new turbo kit and a new Magnaflow dual-exhaust system, plus some new brakes and a new suspension system. The engine will be pumping out 65 more hp than the V8 found in the current Equus and 21 hp more than the 5.0-liter Tau V-8 powered Equus due to the work done on the turbo kit by Mummbles, Legacy Innovations, and S-Max.

One very cool feature of this car is the Apple iPad control center that can be used to operate some of the features such as ride height, luxury curtains, stereo and windows.




Press Release

Hyundai Equus and Mummbles Marketing Star at SEMA Show
'Elegant Equus' Modified by Mummbles Marketing Marks Equus Debut at SEMA

PR Newswire

FOUNTAIN VALLEY, Calif., Oct. 28

FOUNTAIN VALLEY, Calif., Oct. 28 /PRNewswire/ -- Hyundai is collaborating with Mummbles Marketing to customize its newest flagship luxury sedan, Equus, for SEMA 2010. The VIP themed "Elegant Equus" from Mummbles Marketing will feature a 450 horsepower, high performance engine and advanced technologies as it aims to be the envy of every high-power executive.

(Photo: http://photos.prnewswire.com/prnh/20101028/LA90893)

(Photo: http://www.newscom.com/cgi-bin/prnh/20101028/LA90893)

(Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20091001/HYUNDAILOGO)

To capture the VIP luxury look, Mummbles Marketing will complement Equus with some of the highest performance products on the market. The "Elegant Equus" will display engine, interior, exterior, brake, wheel and suspension modifications, as well as one-of-a-kind audio and video enhancements. Along with a turbo kit and carbon fiber accessories to enhance Equus' V8 performance, Mummbles will install an Apple iPad to control certain aspects of the vehicle such as ride height, luxury curtains, stereo and windows.

"The Equus is a well-rounded, luxurious car with pure functionality and high-end performance capabilities and our SEMA car will be built with many of the best tools and products for customizing a high-end luxury sedan," said Peter Colello, owner, Mummbles Marketing. "Mummbles' 'Elegant Equus' is the ultimate VIP vehicle and will definitely be a must-see car at this year's SEMA Show."

Mummbles Marketing is teaming up with Legacy Innovations and S-Max to build and manufacture the turbo kit for the Equus and will also be working with Infinity, Mobile Spec and Pyle for the custom audio and video parts on the vehicle.

Mechanically, Mummbles plans to customize the following:

* Legacy Innovations turbo kit
o SPA turbo
o S-Max wastegate
o S-Max blow-off valve
o S-Max front mount intercooler
o S-Max catch can
o Legacy Innovations OBD2 downpipe
o Legacy Innovations aluminum intercooler tubing
* Nitrous Express kit
* Magnaflow dual-exhaust system


Modifications to the brakes, wheels, tires and suspension include:

* Air Lift digital air suspension
o Air Lift extended air springs and struts (four)
o Five gallon tank
* Wilwood big brakes kit (front)
o Six piston brake calipers
o 14" slotted / drilled rotors
* Wilwood big brakes kit (rear)
o Six piston brake calipers
o 13" slotted / drilled rotors
* 22" x 9.5" Work Equip E10 wheels (front)
* 22" x 10.5" Work Equip E10 wheels (rear)
* Falken FK452 tires
o 245/30/22 front
o 265/30/22 rear


Interior upgrades will include:

* Four glow shift gauges
* Southeast Carbonworks hydro-coating interior kit
* Idealistic Designs custom leather interior (gunmental / burgundy)
o Seats, door panels, dash steering wheel and center consoles
* Black suede A, B, and C pillars
* Black suede headliner
* Junction Produce fusa / gintuna
* Junction Produce front door curtains
* Junction Produce rear door curtains
* Junction Produce rear curtains


Exterior modifications will include:

* BASF custom deep burgundy paint
* 717 Motoring five piece body kit
o Front bumper
o Side skirts
o Rear bumper (with carbon fiber insert)
o Rear wing
* Carbon fiber hood
* Carbon fiber roof overlay
* Carbon fiber trunk
* Carbon fiber B and C pillars overlay
* LightWurkz headlights (tinted)
* LightWurkz taillights (tinted)
* Tinted mirror signal


Mummbles Marketing will also upgrade the in-car entertainment features on the Equus, including:

* Two Apple iPads
* Apple wireless keyboard
* One 20" Pyle monitor
* Pyle DVD player
* Four 12" Infinity subwoofers
* Four Infinity Kappa Series amplifiers
* Infinity Kappa Series 5.25" components
* Three Infinity Kappa Series 6.5"
* JBL MS-8
* Mobile Spec wiring and accessories
* Optima battery
* Kinetik 80 amp power supply


MUMMBLES MARKETING

Mummbles Marketing is a new and pioneering marketing company, which is located in Harrisburg, Pa. Mummbles Marketing is known for building unique "one-off" vehicles that can be seen around the country.

Mummbles Marketing's goal is to present new and innovating ideas to the import scene. The close-knit ties we have with the industry provide various marketing opportunities. In each opportunity we strive to build a solid relationship with both the client and manufacturers. This is accomplished by meeting and listening to our clients' needs and presenting them with ideas of what connecting manufacturers can provide for them. The end result is high-profile showcase vehicles. In addition to designing the demo vehicles, our services will go one step further by assisting our manufacturers in marketing their car and promoting the product.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Journalists are invited to visit our news media web site: www.hyundainews.com and follow us on Twitter at twitter.com/Hyundai

SOURCE Hyundai Motor America

CONTACT: Miles Johnson of Hyundai Motor America, +1-714-965-3366, milesjohnson@hmausa.com

Web Site: http://www.HyundaiUSA.com