"Mercedes-Benz Style" � a unique styling which is not just for cars - PART III

OFFICIAL PRESS RELEASE

Geneva debut for �Mercedes-Benz Style�: Mercedes-Benz takes off � in the Eurocopter EC145 Mercedes-Benz Style

Stuttgart/Geneva, Germany/Switzerland, May 04, 2010 � Comfortable seats with exclusive materials coupled with sumptuous wood for the floors and ceiling. The interior of the special edition EC145Mercedes-Benz Style helicopter by Eurocopter, a subsidiary of the European Aeronautic Defence and Space Company (EADS), has all the style and luxury one would expect from a Mercedes-Benz car. The interior space has been styled by Mercedes-Benz designers. This EC145 Mercedes-Benz Style is the first product in the new Mercedes-Benz Style range. Eurocopter and Mercedes-Benz will be jointly unveiling this luxury model for business and private travel on May 4, 2010 at the European Business Aviation Convention & Exhibition 2010 in Geneva.


Professor h.c. Gorden Wagener, head of design at Mercedes-Benz: "Eurocopter and Mercedes-Benz are a perfect match. Both are renowned for groundbreaking innovation and trend-setting products. We are delighted to join Eurocopter in unveiling the first product of our new division �Mercedes-Benz Style�. The interior of the EC145 Mercedes-Benz Style, conceived in a styling project led by the Mercedes-Benz Advanced Design Studio in Como, Italy, bears all the hallmarks and passion of Mercedes-Benz style.

The seat upholstery in the cockpit and cabin is available in deluxe materials and a range of colours. A choice of elegant woods can provide luxury underfoot. This overall impression of elegance and style is complemented by a stylish arrangement of wood panels for the ceilings. Ambient lighting borrowed from the E- and S-Class cars can be adjusted and dimmed in various colours.

Multi-functional and fully configurable

But the EC145 Mercedes-Benz Style is not just luxurious; it's also spacious and extremely flexible. It is the only helicopter in its class that can seat up to eight passengers. For the cabin layout, Mercedes-Benz opted for a modular approach inspired by its new R-Class range. All seats are mounted on rails and can be quickly and easily reconfigured or removed to make room for luggage. There are also three multi-function boxes with features such as a cool box, cup holder, table, 15-inch monitor and DVD player. The interior offers supreme flexibility for both business and private travel: in the partition wall which separates the cockpit from the cabin, extra storage space is provided by drawers.

Mercedes-Benz has made multi-purpose storage a feature of the tail as well. Whether it's golf clubs for a day on the links with business partners or bikes and surfboards for a family holiday, the high-capacity luggage compartment has numerous attachment points on the floor and walls.
The partition between the cabin and the cockpit has fully retractable windows. Just like the R-Class car that inspired it, the Eurocopter EC145 Mercedes-Benz Style is the most versatile and spacious model in its class.

"Eurocopter�s cooperation with Mercedes-Benz brings together the world�s leading producer of corporate and business helicopters with the automobile manufacturer that sets global standards for luxury and style,� said Olivier Lambert, Eurocopter�s Senior Vice President for Sales and Customer Relations. �By combining the expertise of both companies, we are uniting creativity, performance and precision engineering to giving the EC145 Mercedes-Benz Style its exceptional character and unmistakable personality."

About �Mercedes-Benz Style�

The designers at Mercedes-Benz will also be styling other products in future, in addition to creating classic automotive designs. The portfolio of the newly established "Mercedes-Benz Style" division will comprise not only transport-related products, but also furniture and lifestyle products, and also industrial design. �Mercedes-Benz Style� encompasses contract work, for which the styling rights are sold to the product manufacturer, and the granting of styling licences.






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