Tampilkan postingan dengan label Aston Martin. Tampilkan semua postingan
Tampilkan postingan dengan label Aston Martin. Tampilkan semua postingan

Kamis, 20 Januari 2011

2011 Aston Martin launches Cygnet special editions


Aston Martin has confirmed the full spec of its Cygnet and announced a pair of launch edition models to commemorate the start of production of the Toyota iQ-based city car at its Gaydon HQ.

Cygnet Launch Edition White, to give its full name is finished in �Snow White� paint with a mix of silver mesh, chrome trim and alloy wheels. The cabin features satin chrome and Pearl white leather seats with alcantara inserts.

The Black model has �Magic Black� metallic paint with a deep sea green effect, matt black bonnet vents and chrome trim. The seats are trimmed in black leather with a diamond pattern and other trim pieces are in dark chrome.

The exterior is reworked, with a distinctive Aston-style grille and lights; along with redesigned body panels - there's certainly no mistaking this car for a Toyota.

Inside, both the cars are equipped with Garmin Nuvi satnav systems; integrated stereo with 3.5mm jack input and steering-wheel mounted stereo controls. The Cygnet's not for everyone, but it's certainly the fastfivecars luxurious compact car we've ever seen.

The two editions will be offered with either standard manual or optional CVT automated transmission and each will be produced for a strictly limited time. For the interior they will get a choice of unique materials and colors. Also both of them will be offered with a bespoke Bill Amberg five-piece luggage set that includes glove box bag, removable door pocket bag, holdall, garment bag and a collapsible tote bag.


Aston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches Cygnet


Press Release

Aston Martin Cygnet Launch Editions; White and Black


� Aston Martin confirms launch details for new Cygnet city car
� Two special launch editions to commence production of city car at company's Gaydon headquarters in the UK
� An Aston Martin Tailor-Fit solution for the city offering luxury and individuality

Gaydon, 20 January 2011: Aston Martin announces the arrival of the ultimate city car, a Tailor-Fit solution for urban driving in the contemporary metropolis, with two strictly limited Cygnet launch editions.

To celebrate the commencement of production, the new Aston Martin Cygnet will be available in two special launch edition models, each exemplifying the highly bespoke nature of this unique car. The two Cygnet Launch Edition models; White and Black, are available with either standard manual or optional CVT automated transmission and each will be produced for a strictly limited time.

Cygnet is a bespoke luxury commuter car, designed to take you into the heart of the city, with ultra-compact packaging and low-emission engine technology. These efficiencies are paired with the manufacturing and craft skill that is closely associated with Aston Martin.

Craftsmanship and meticulous attention to detail characterise each Cygnet, and the extremely high levels of interior finish are exemplified by the choice of materials and colours on these two unique models.

Cygnet Launch Edition White brings together a serene exterior; finished in Snow White paint with a mix of silver mesh, chrome brightwork and White Diamond turned alloy wheels. The interior of the White edition features seats hand trimmed in Pearl white leather with perforated Alcantara inserts, complemented by satin chrome. On the exterior, Aston Martin's attention to detail is exemplified with the iconic wings badge appearing in matching white.

In contrast, Cygnet Launch Edition Black features Magic Black metallic paint with a specially developed deep sea green effect, offset by matt black louvers and chrome brightwork. Inside, the seats and dash are finished in pure black full grain leather, perforated in a specially-developed diamond pattern. Dark chrome accents adorn the cabin, while the wings badges are rendered in black throughout.

Both Cygnet Launch Editions also come with a bespoke Bill Amberg five-piece luggage set, especially designed for and tailored to Cygnet. Available in a contemporary combination of black leather with technical fabric, the set comprises glove box bag, removable door pocket bag, holdall, garment bag and a collapsible tote bag.

Cygnet Background

Cygnet has generated a huge level of interest amongst both existing Aston Martin owners and customers new to the brand. High tech, compact and built to the same exacting standards and levels as Aston Martin's acclaimed range of sports cars, Cygnet has already become the perfect addition to a V8 Vantage, DB9, Rapide, DBS or the forthcoming One-77 as the ultimate means of metropolitan transport.

Cygnet benefits from highly sophisticated active and passive safety technology to protect driver, passengers and pedestrians, with a range of breakthrough features rarely seen in small cars. Cygnet delivers everything the city driver needs, from essential equipment like ABS, nine airbags, stability control, electronic brake assist and retractable door mirrors to a luxurious interior specification, including keyless entry and start, heated seats, and satellite navigation, all packed into a car that is just three metres long.

Despite its compact but neatly-proportioned form, Cygnet is clearly recognisable as an
Aston Martin. The marque's characteristic design language, including signature details such as the metal grille, elongated side strake and inverted rear lights, establish a distinguished, solid form with strong road presence.

Cygnet is the eighth major production car Aston Martin has introduced at its state-of-the art Gaydon facility since 2004, and is assembled in a new dedicated facility by the same skilled local workforce of technicians and craftspeople that create Aston Martin's award-winning range of sports cars. Cygnet demonstrates Aston Martin's ongoing commitment to British manufacturing, supported by a strong local supplier network providing the finest materials and components. As a result, Cygnet's build quality matches its discrete styling, the richly detailed interior and exterior forming a visual and tactile delight.

The Aston Martin Cygnet is a car without compromise, as dedicated to urban functionalism as its sporting siblings are to driver involvement, dynamics and long-distance comfort. With space for up to four adults, Cygnet is light, compact, safe, efficient and highly manoeuvrable.

Launch Edition White and Launch Edition Black epitomise Cygnet's qualities; craft and skill in a luxurious but compact package, with heart, soul and personality Tailor-Fit for the modern city.

Cygnet production commences in April 2011 and is initially on sale now through
Aston Martin's European dealership network, with the company actively working on expanding market availability by 2012. Prices start from �30,995



2011 Aston Martin launches Cygnet special editions


Aston Martin has confirmed the full spec of its Cygnet and announced a pair of launch edition models to commemorate the start of production of the Toyota iQ-based city car at its Gaydon HQ.

Cygnet Launch Edition White, to give its full name is finished in �Snow White� paint with a mix of silver mesh, chrome trim and alloy wheels. The cabin features satin chrome and Pearl white leather seats with alcantara inserts.

The Black model has �Magic Black� metallic paint with a deep sea green effect, matt black bonnet vents and chrome trim. The seats are trimmed in black leather with a diamond pattern and other trim pieces are in dark chrome.

The exterior is reworked, with a distinctive Aston-style grille and lights; along with redesigned body panels - there's certainly no mistaking this car for a Toyota.

Inside, both the cars are equipped with Garmin Nuvi satnav systems; integrated stereo with 3.5mm jack input and steering-wheel mounted stereo controls. The Cygnet's not for everyone, but it's certainly the fastfivecars luxurious compact car we've ever seen.

The two editions will be offered with either standard manual or optional CVT automated transmission and each will be produced for a strictly limited time. For the interior they will get a choice of unique materials and colors. Also both of them will be offered with a bespoke Bill Amberg five-piece luggage set that includes glove box bag, removable door pocket bag, holdall, garment bag and a collapsible tote bag.


Aston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches CygnetAston Martin Launches Cygnet


Press Release

Aston Martin Cygnet Launch Editions; White and Black


� Aston Martin confirms launch details for new Cygnet city car
� Two special launch editions to commence production of city car at company's Gaydon headquarters in the UK
� An Aston Martin Tailor-Fit solution for the city offering luxury and individuality

Gaydon, 20 January 2011: Aston Martin announces the arrival of the ultimate city car, a Tailor-Fit solution for urban driving in the contemporary metropolis, with two strictly limited Cygnet launch editions.

To celebrate the commencement of production, the new Aston Martin Cygnet will be available in two special launch edition models, each exemplifying the highly bespoke nature of this unique car. The two Cygnet Launch Edition models; White and Black, are available with either standard manual or optional CVT automated transmission and each will be produced for a strictly limited time.

Cygnet is a bespoke luxury commuter car, designed to take you into the heart of the city, with ultra-compact packaging and low-emission engine technology. These efficiencies are paired with the manufacturing and craft skill that is closely associated with Aston Martin.

Craftsmanship and meticulous attention to detail characterise each Cygnet, and the extremely high levels of interior finish are exemplified by the choice of materials and colours on these two unique models.

Cygnet Launch Edition White brings together a serene exterior; finished in Snow White paint with a mix of silver mesh, chrome brightwork and White Diamond turned alloy wheels. The interior of the White edition features seats hand trimmed in Pearl white leather with perforated Alcantara inserts, complemented by satin chrome. On the exterior, Aston Martin's attention to detail is exemplified with the iconic wings badge appearing in matching white.

In contrast, Cygnet Launch Edition Black features Magic Black metallic paint with a specially developed deep sea green effect, offset by matt black louvers and chrome brightwork. Inside, the seats and dash are finished in pure black full grain leather, perforated in a specially-developed diamond pattern. Dark chrome accents adorn the cabin, while the wings badges are rendered in black throughout.

Both Cygnet Launch Editions also come with a bespoke Bill Amberg five-piece luggage set, especially designed for and tailored to Cygnet. Available in a contemporary combination of black leather with technical fabric, the set comprises glove box bag, removable door pocket bag, holdall, garment bag and a collapsible tote bag.

Cygnet Background

Cygnet has generated a huge level of interest amongst both existing Aston Martin owners and customers new to the brand. High tech, compact and built to the same exacting standards and levels as Aston Martin's acclaimed range of sports cars, Cygnet has already become the perfect addition to a V8 Vantage, DB9, Rapide, DBS or the forthcoming One-77 as the ultimate means of metropolitan transport.

Cygnet benefits from highly sophisticated active and passive safety technology to protect driver, passengers and pedestrians, with a range of breakthrough features rarely seen in small cars. Cygnet delivers everything the city driver needs, from essential equipment like ABS, nine airbags, stability control, electronic brake assist and retractable door mirrors to a luxurious interior specification, including keyless entry and start, heated seats, and satellite navigation, all packed into a car that is just three metres long.

Despite its compact but neatly-proportioned form, Cygnet is clearly recognisable as an
Aston Martin. The marque's characteristic design language, including signature details such as the metal grille, elongated side strake and inverted rear lights, establish a distinguished, solid form with strong road presence.

Cygnet is the eighth major production car Aston Martin has introduced at its state-of-the art Gaydon facility since 2004, and is assembled in a new dedicated facility by the same skilled local workforce of technicians and craftspeople that create Aston Martin's award-winning range of sports cars. Cygnet demonstrates Aston Martin's ongoing commitment to British manufacturing, supported by a strong local supplier network providing the finest materials and components. As a result, Cygnet's build quality matches its discrete styling, the richly detailed interior and exterior forming a visual and tactile delight.

The Aston Martin Cygnet is a car without compromise, as dedicated to urban functionalism as its sporting siblings are to driver involvement, dynamics and long-distance comfort. With space for up to four adults, Cygnet is light, compact, safe, efficient and highly manoeuvrable.

Launch Edition White and Launch Edition Black epitomise Cygnet's qualities; craft and skill in a luxurious but compact package, with heart, soul and personality Tailor-Fit for the modern city.

Cygnet production commences in April 2011 and is initially on sale now through
Aston Martin's European dealership network, with the company actively working on expanding market availability by 2012. Prices start from �30,995



Rabu, 12 Januari 2011

Aston Martin Rapide film?Video?


Aston Martin has just launched a new marketing stunt for its four door Rapide. the new four-door Rapide is not likely to get a decent role in an upcoming Bond film. So Aston rolled up sleeves and got busy making their own film!

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life�s quandaries: the more success you had, the less time you had to share it with the people who mattered.

The film � Aston Martin�s attempt to bring the Rapide into the modern world of social media � aims to highlight one of life�s conundrums: the more success you have, the less time you have to share it with the people who matter.

The film series is still an advertisement for the 2011 Rapide, doing its best to show off the model's unique �swan wing' doors. The Rapide comes with a 6.0-liter V12 engine producing 470 bhp (477 PS / 350 kW) and 600 Nm (443 lb-ft) of torque coupled to a six-speed Touchtronic 2 gearbox. It does the 0-60 mph sprint in 5.1 seconds (0-100 km/h in 5.3 seconds) and top speed is 188 mph (303 km/h).





Press Release

True Power Should be Shared: Aston Martin Rapide


  • Series of innovative films to showcase the marque's elegant four door sports car; Rapide into 2011
  • Positions Aston Martin on a global level with first digitally-focused campaign
  • Film to be launched at www.astonmartin.com/rapide in January, 2011

Gaydon, 12 January, 2011 - Aston Martin is to launch of a series of innovative new films designed to showcase the marque's four-door Rapide. The newly released films see the Warwickshire-based sports car manufacturer take a bold step into a digitally advanced platform for Rapide in 2011.

Aston Martin's first foray into the digital campaign medium, extends from utilising an all ready established social media presence on Facebook, Twitter and YouTube, to reach the company's fan and customer base which now spans some 39 countries.

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life's quandaries: the more success you had, the less time you had to share it with the people who mattered.

Film Director, Donnie Masters from Serious Pictures said; "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."

This exciting online campaign features a number of Aston Martin's carefully chosen preferred partners, who all share the marque's dedication to luxury, quality and exclusivity.

As the marque's first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four �swan wing' doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 317 litre luggage compartment affords generous space for belongings for all four passengers, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.

The first instalment of �True Power' officially launches on the 12th January, at www.astonmartin.com/rapide

Aston Martin Rapide film?Video?


Aston Martin has just launched a new marketing stunt for its four door Rapide. the new four-door Rapide is not likely to get a decent role in an upcoming Bond film. So Aston rolled up sleeves and got busy making their own film!

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life�s quandaries: the more success you had, the less time you had to share it with the people who mattered.

The film � Aston Martin�s attempt to bring the Rapide into the modern world of social media � aims to highlight one of life�s conundrums: the more success you have, the less time you have to share it with the people who matter.

The film series is still an advertisement for the 2011 Rapide, doing its best to show off the model's unique �swan wing' doors. The Rapide comes with a 6.0-liter V12 engine producing 470 bhp (477 PS / 350 kW) and 600 Nm (443 lb-ft) of torque coupled to a six-speed Touchtronic 2 gearbox. It does the 0-60 mph sprint in 5.1 seconds (0-100 km/h in 5.3 seconds) and top speed is 188 mph (303 km/h).





Press Release

True Power Should be Shared: Aston Martin Rapide


  • Series of innovative films to showcase the marque's elegant four door sports car; Rapide into 2011
  • Positions Aston Martin on a global level with first digitally-focused campaign
  • Film to be launched at www.astonmartin.com/rapide in January, 2011

Gaydon, 12 January, 2011 - Aston Martin is to launch of a series of innovative new films designed to showcase the marque's four-door Rapide. The newly released films see the Warwickshire-based sports car manufacturer take a bold step into a digitally advanced platform for Rapide in 2011.

Aston Martin's first foray into the digital campaign medium, extends from utilising an all ready established social media presence on Facebook, Twitter and YouTube, to reach the company's fan and customer base which now spans some 39 countries.

Shot in Lisbon, Portugal, the films follow a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life's quandaries: the more success you had, the less time you had to share it with the people who mattered.

Film Director, Donnie Masters from Serious Pictures said; "We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car."

This exciting online campaign features a number of Aston Martin's carefully chosen preferred partners, who all share the marque's dedication to luxury, quality and exclusivity.

As the marque's first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four �swan wing' doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 317 litre luggage compartment affords generous space for belongings for all four passengers, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.

The first instalment of �True Power' officially launches on the 12th January, at www.astonmartin.com/rapide

Rabu, 24 November 2010

2011 Aston Martin Vantage GT4


Aston Martin has releases today details on a new Vantage GT4 for 2011. which comes into the 2011 race year with several important updates. The new V-8 engined racing car takes design inspiration from Aston Martin�s V12 Vantage road car, giving it enhanced aerodynamics and increased downforce. It also has a remapped 4.7-liter engine offering increased levels of power and torque.

The 2011 Aston Martin Vantage GT4 continues to be based on the V8 Vantage road car, including its aluminum chassis, base engine and suspension design. In addition, the 2011 Aston Martin Vantage GT4 comes with race-developed Bosch ABS and traction control system.

The 2011 Aston Martin Vantage GT4 will be eligible to compete in the European GT4 Cup and all other series with a GT4 class, and as far as pricing, no details have been specified yet.�


2011 Aston Martin Vantage GT42011 Aston Martin Vantage GT42011 Aston Martin Vantage GT42011 Aston Martin Vantage GT4


Press Release

Gaydon, 25 November 2010. Aston Martin Racing has launched a new Vantage GT4 for 2011. The new V8 engined racing car takes design inspiration from Aston Martin�s V12 Vantage road car, giving it enhancedaerodynamics and increased downforce. It also has a remapped 4.7 litre engine offering increased levels of power and torque.

As with the current 4.7 litre Vantage GT4, which made its race debut in 2009, the 2011 car is closely based on the V8 Vantage road car with key attributes being carried over including the aluminium chassis, base engine and suspension design. In addition to the engine and aero upgrades, competitors can, for the first time, choose a race-developed Bosch ABS and traction control system. This system has been specifically optimised by Bosch Motorsport for the Vantage GT4 to provide race-enhanced performance in both wet and dry conditions.

The Vantage GT4�s new splitter increases downforce at the front of the car, as well as channelling cooling air to the brakes and radiator. At the rear, the car gains the V12�s larger boot �flip�. This works together with a new carbon fibre diffuser and rear underfloor, which create an area of low pressure under the rear of the car, to increase downforce. The redesigned underfloor also channels more air through a new rear-mounted high capacity transmission oil cooler.

Aston Martin Racing has built and sold more than 80 Vantage GT4s to customers around the world in the last two years and it has become the fastfivecars successful car in its class. In 2010, it won the European GT4 Cup as well as the GT4 class at the Dubai 24 Hours, the N�rburgring 24 Hoursand the Spa 24 hours. The car also has its own one-make series, the Aston Martin GT4 Challenge of Great Britain, which was won in its inaugural year by Chris and Ant Scragg. The new Vantage GT4 will be eligible for this Challenge, as well as the European GT4 Cup and all other series with a GT4 class.

2011 Aston Martin Vantage GT4


Aston Martin has releases today details on a new Vantage GT4 for 2011. which comes into the 2011 race year with several important updates. The new V-8 engined racing car takes design inspiration from Aston Martin�s V12 Vantage road car, giving it enhanced aerodynamics and increased downforce. It also has a remapped 4.7-liter engine offering increased levels of power and torque.

The 2011 Aston Martin Vantage GT4 continues to be based on the V8 Vantage road car, including its aluminum chassis, base engine and suspension design. In addition, the 2011 Aston Martin Vantage GT4 comes with race-developed Bosch ABS and traction control system.

The 2011 Aston Martin Vantage GT4 will be eligible to compete in the European GT4 Cup and all other series with a GT4 class, and as far as pricing, no details have been specified yet.�


2011 Aston Martin Vantage GT42011 Aston Martin Vantage GT42011 Aston Martin Vantage GT42011 Aston Martin Vantage GT4


Press Release

Gaydon, 25 November 2010. Aston Martin Racing has launched a new Vantage GT4 for 2011. The new V8 engined racing car takes design inspiration from Aston Martin�s V12 Vantage road car, giving it enhancedaerodynamics and increased downforce. It also has a remapped 4.7 litre engine offering increased levels of power and torque.

As with the current 4.7 litre Vantage GT4, which made its race debut in 2009, the 2011 car is closely based on the V8 Vantage road car with key attributes being carried over including the aluminium chassis, base engine and suspension design. In addition to the engine and aero upgrades, competitors can, for the first time, choose a race-developed Bosch ABS and traction control system. This system has been specifically optimised by Bosch Motorsport for the Vantage GT4 to provide race-enhanced performance in both wet and dry conditions.

The Vantage GT4�s new splitter increases downforce at the front of the car, as well as channelling cooling air to the brakes and radiator. At the rear, the car gains the V12�s larger boot �flip�. This works together with a new carbon fibre diffuser and rear underfloor, which create an area of low pressure under the rear of the car, to increase downforce. The redesigned underfloor also channels more air through a new rear-mounted high capacity transmission oil cooler.

Aston Martin Racing has built and sold more than 80 Vantage GT4s to customers around the world in the last two years and it has become the fastfivecars successful car in its class. In 2010, it won the European GT4 Cup as well as the GT4 class at the Dubai 24 Hours, the N�rburgring 24 Hoursand the Spa 24 hours. The car also has its own one-make series, the Aston Martin GT4 Challenge of Great Britain, which was won in its inaugural year by Chris and Ant Scragg. The new Vantage GT4 will be eligible for this Challenge, as well as the European GT4 Cup and all other series with a GT4 class.

Minggu, 10 Oktober 2010

Aston Martin Cygnet confirmed for production


Aston Martin�confirms that the Cygnet luxury city car -- originally shown as a concept car in March - is to go into production in 2011 at the company's Gaydon headquarters in Warwickshire. the Cygnet is based on the Toyota iQ city car but is given signature styling cues such as the gaping front grille, and alloy wheels, plus a high-luxury interior with details that match the automaker�s supercar range. The luxury city car is scheduled for production with sales to start in 2011, pricing and specification will be announced later this year, but it is likely that the Cygnet will only be sold to existing Aston customers.

The Aston Martin Cygnet will be powered by a 1.3 liter engine delivering a total of 97-hp with a top speed of 105 mph. An electric-only version with a 60-mile range will arrive in 2013.


Aston Martin Cygnet Aston Martin Cygnet Aston Martin Cygnet Aston Martin Cygnet Aston Martin Cygnet Aston Martin Cygnet


Press Release

Aston Martin Cygnet Confirmed for ProductionInnovation, Luxury and Individuality


  • Aston Martin Cygnet to become a production reality in 2011
  • Designed and built at Aston Martin's Gaydon headquarters
  • An Aston Martin tailor fit solution for the city offering luxury and individuality

Gaydon, 11 October 2010 - Aston Martin is pleased to confirm that the Cygnet luxury city car - originally shown as a concept car in March - is to go into production in 2011 at the company's Gaydon headquarters in Warwickshire.

The Aston Martin Cygnet is a city car that sets a new benchmark for compact luxury, building upon nearly a century of experience building high performance sports cars, luxurious long-range grand tourers, and extremely competitive racing machines.

Cygnet demonstrates Aston Martin's commitment to innovation and integrity.
"It is time to think differently. Aston Martin is honest and we don't make compromises" says Aston Martin CEO Dr Ulrich Bez.

"Whatever we do, we do right. If we do performance, we do performance; we don't downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.

"Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality."

Cygnet expresses a simple but fundamental idea: in the modern city, scale equates to speed and freedom. At just three metres long, the Cygnet gives the driver a new dimension of freedom, able to slot into gaps in traffic, exploit the smallest parking spaces, consume the least fuel and emit the lowest emissions, all while delivering exceptional levels of quality and comfort.

"Cygnet is small but luxurious, an Aston Martin tailor fit for the city," says Marek Reichman, Aston Martin's Director of Design. With an alfastfivecars unlimited palette of materials, colours and textures, each hand-finished Cygnet will be truly unique, a personalised space within the city. "Luxury is not constrained by scale."

Cygnet is a product of Aston Martin's unrivalled experience in craft, technology and design. The future city will present a very different luxury brand landscape, as social change and legislation increases the division between urban and anti-urban product categories. With the Cygnet, Aston Martin will be at the forefront of these changes, ensuring the company's enduring brand image will continue to prosper in new market conditions.

Dr Ulrich Bez continues: "The Cygnet is designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality."

The Cygnet, a tailor fit solution for the city, will help drive Aston Martin into the future. "This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car."

Further details on the Aston Martin Cygnet including pricing and specification will be announced later this year. The Cygnet will be the eighth major production car Aston Martin has introduced at its state-of-the art factory since 2004, offering further evidence of the company's ongoing commitment to British manufacturing, backed-up by a dedicated local workforce and supplier network.