Enhanced Rewards Program With Bank Of America

Account holders under the NASCAR Banking program are in for a real treat. The Bank of America, NASCAR�s official bank, and the one responsible for the program has been able to acquire licensing agreements with some of the most popular racers in the Sprint Cup Series.

The following race car drivers were added to the growing list of racers associated with the NASCAR Banking program: Bill Elliott, Dario Franchitti, Dale Jarrett, Mark Martin, Juan Pablo Montoya, Reed Sorenson, Kenny Wallace and retired driver Rusty Wallace. Their image and likeness will appear on check cards and credit cards just like pioneer members Jeff Gordon, Kasey Kahne, Martin Truex Jr., and Paul Menard, along with the late Dale Earnhardt and the NASCAR logo.

The Bank of America has also stated that they will work on enhancing their NASCAR RacePoints rewards program, by adding more benefits like being able to meet their favorite race car drivers and have access behind-the-scenes. In order to avail of this reward program, customers under the NASCAR Banking program has to earn RacePoints by using their credit cards or personal check cards in completing everyday transactions like buying groceries or gas for their car.

Not only can members meet their favorite drivers, but they will also get the chance to exchange their rewards points and claim NASCAR licensed merchandise, tickets and even get to serve as an honorary starter for the Bank of America 500. To sign up and know more about the product, NASCAR fans can visit the Bank of America or log in at http://www.bankofamerica.com/myexpression or go to any NASCAR event.

�The loyalty NASCAR fans have for their favorite drivers is legendary. Much of this loyalty is attributed to the accessibility of NASCAR drivers. With the enhancements that we are making to our NASCAR Banking and RacePoints programs for the upcoming season, Bank of America is creating unique opportunities for fans to get closer than ever to the sport they love,� said Mike Hargrave, Motorsports Platform Executive of the Bank of America.

Established in May 2007, MyExpression NASCAR Banking Program is widely recognized as the only banking facility which features NASCAR drivers in their line of products including check cards, checks and credit cards.

Sources: CNN Money